INCREASE YOUR SALES BY ACCEPTING
BY EVELYN SIEGEL
Millions of cards are carried in the U.S. by people
who take them where ever they go – to the mall, on vacation, to
the post office, out to eat, to the dentist or surfing the Internet.
These consumers enjoy the convenience, flexibility and security credit
cards offer. Accepting major credit cards increases your credibility,
customer convenience and sales.
Businesses must be competitive and
being able to meet the payment options your customer’s demand
is critical. Credit card payment processing is fast, easy and affordable
for merchants like you. No matter which form of payment your customers
choose – credit cards, debit cards or checks – our easy-to-use
systems will streamline the process and provide your business with a
strong competitive edge.
Why Accepting Credit Cards Will Help
Increase Sales and Profits
Studies have shown that having a merchant account may increase sales
from 30% to 80%. Many direct marketing businesses produce 80 to 90%
of their sales by credit cards. Accepting credit cards gives your customers
more buying power with less risk on your part.
Consumers can take advantage of specials, stock-up on the products and
services they need most, and in the case of health care services, obtain
treatment when it’s needed. Credit card customers purchase between
50% and 75% more products than cash and check customers.
The average credit card user spends 2.5 times as much as cash buyers.
Customers are 3 times as likely to buy with credit cards. Let’s
face it: doing business today is no longer just a local activity. We
do business nationally and globally.
Credit cards smooth out business peaks. Cash shoppers buy heavier on
paydays and just before holidays; credit card customers buy whenever
the need arises.
CLOSE IMPULSE SALES
With credit cards, buyers feel more freedom to make unplanned purchases.
We all buy on impulse. Just check with any advertising expert and they
will tell you that you must do something to get the customer to act
In most cases the merchant will receive funds from a credit card sale
before having to pay the product supplier; this gives you increased
cash flow. This means that credit card receipts will contribute to your
working capital, which costs you nothing in interest.
Your cost of accepting credit cards will actually pay for itself. Especially
when the costs are offset with increased revenue and profit. You will
save time on the management of billing, sending statements, and tracking
receivables, thereby reducing your overhead and related expenses.
The ability to accept credit card payments gives you increased credibility
in the eyes of prospective and current clients. If you have the credit
card option in your ads, your prospective clients will think of you
as a major player.
HIGHER PROFIT MARGINS
Credit card customers are typically less conscious of price differences
than buyers that pay by check or cash. Your profits can increase an
average of 30% to 80%. Profits are the bottom line for every business.
Credit card and ATM card users tend to seek out businesses that accept
credit card and ATM card payments over those that do not.
Research shows customers who spend more on credit tend to return to
the same business again. Consumers enjoy the speed, convenience, and
payment flexibility that cards provide. Card acceptance lets you accommodate
these consumers and offer increased payment options with monthly, quarterly
or semiannual billings.
It is clear that credit cards are the predominant and safest method
of moving currency over the Internet. Accept them or lose customers.
We have programs for all types of businesses
? Retail Services ? Telephone Order
? Home-Based ? Mail Order
? Internet ? Start-Up
? Professional Offices
We can help you realize your full sales potential by enabling you to
accept credit cards and other electronic payment methods.
For more information or if you have any questions, contact Evelyn Siegel